OUR STRENGTHS
RESEARCH TEAM
It's like having your own market research manager/consultant!
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Consulting approach in order to clearly pinpoint key business issues and identify and design the most appropriate research needed
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Equipped with marketing (client-side) perspective that allow them to paint a holistic business scenario
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Ability to clearly and quickly identify key findings and insights and provide sound marketing recommendations
RESEARCH TEAM
QUALITATIVE RESEARCH
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Highly-skilled and experienced facilitators even with more difficult respondent types (e.g. kids, teens)
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Adept in various creative/projective techniques
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Facilities conducive to respondent openness and lively discussions
QUALITATIVE RESEARCH
QUALITY OF RESEARCH EXECUTION
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Recruitment - Experienced recruiters, separate for upper class and lower class
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10% Observation, 20% Spot Checking
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100% Data Checking
COST EFFECTIVENESS / FLEXIBILITY
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Up to 30% lower than most multinational research agencies
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Provisions for client participation to manage costs