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OUR STRENGTHS

RESEARCH TEAM

It's like having your own market research manager/consultant!

  • Consulting approach in order to clearly pinpoint key business issues and identify and design the most appropriate research needed

  • Equipped with marketing (client-side) perspective that allow them to paint a holistic business scenario

  • Ability to clearly and quickly identify key findings and insights and provide sound marketing recommendations

RESEARCH TEAM

QUALITATIVE RESEARCH

  • Highly-skilled and experienced facilitators even with more difficult respondent types (e.g. kids, teens)

  • Adept in various creative/projective techniques

  • Facilities conducive to respondent openness and lively discussions

QUALITATIVE RESEARCH

QUALITY OF RESEARCH EXECUTION

  • Recruitment - Experienced recruiters, separate for upper class and lower class

  • 10% Observation, 20% Spot Checking

  • 100% Data Checking

COST EFFECTIVENESS / FLEXIBILITY

  • Up to 30% lower than most multinational research agencies

  • Provisions for client participation to manage costs

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